Nearly 80% of customers will do online research before they visit a physical location. This means you have to capture them with a local listing or great SEO during the buying process. Local listings offer a great way to capture the attention of your audience online.
Adding company information to local listings websites is a great way to get in front of your audience. You can add local listings to sites, such as Yelp, Google Maps, Foursquare, Bing Maps, and more. With so many customers searching online before visiting a store or restaurant, this is more important than ever before.
Top 5 Benefits of Local Listings
1. Better Online Presence
You gain a large online presence with local listings. Whether you use two business directories or 20, you’ll gain a larger presence. Getting your local listing on Yelp, for example, gives you access to the entire audience on their website. Of course, you will need to build your listing and gain positive reviews to get in front of more potential customers.
2. Better Business Reputation
If you’re not online, your business reputation already takes a hit. However, a website is just the start. When you use local listings on Yelp, Google, and other sites, you can gain positive reviews from customers. This allows you to build an even better business reputation.
As your business reputation grows, you’ll be able to gain more customers from your online presence. Of course, if you don’t do a good job and receive bad reviews, it could also hurt your reputation.
3. Gain Better SEO
Local listings can help with your overall SEO. You can build your website’s SEO up by using business directories and gaining better reviews. Your local listings can also become listed higher in the search results for keyword phrases.
4. Increase Your Brand Awareness
Of course, one of the biggest benefits of using local listings in today’s environment is increasing your brand awareness. So many industries are highly competitive and it can be hard to get people to remember your brand. With local listings, you’ll be able to gain more brand awareness through each directory.
5. Increase Your Search Engine Listings
Sure, you can get your website listed and few landing pages, but what if you could get your local listings listed on Google, too? Imagine if someone searched your top keyword phrases and found your local listing, website, and other directory listings. You could take multiple spots on the first page and dominate the search results.
This can be a huge benefit of using local listings in today’s environment. If done correctly, your local listings can target multiple keyword phrases and get you the search results you desire.
Local listings offer an incredible way to gain more customers and visibility online. You can use the power of business directories and customer reviews to build your business reputation online. If you want to capture more customers and drive your business to grow, the right local listings will make a huge difference.