Search Engine Optimization (SEO) as an industry is now old enough to become a legitimate avenue for businesses to grow their online presence.
With that status, most people are now familiar with what SEO is and the basics of how it works. But businesses would still rather have experts rummage through their keywords than mess with it themselves. Notable projects and awards have been won with sure hands guiding basic SEO efforts.
The investment using SEO, especially the organic side is in the long term. It takes approximately six months of consistent work to measure any accurate results. That’s effort and time that most companies don’t want to spend on a coin toss. If they’re investing in SEO, they need to be sure it works from the get go.
This line of thinking is common and even advisable depending on the scale and focus of the business. If the business is one with a very specific service or product in a competitive market, investing in a single set of strong keywords is the best way to go. Getting SEO right the first time is the best bet to standing out quickly.
A good example of this is one of our past partners. They are a real estate agency that needed a website built and optimized to stand out in the area. Real estate companies rely heavily on geo-targeting, so getting those area keywords is priority number one. This is a fairly simple process, but has a lot of upside down the line that will be appreciated, just like our client did.
Another basic SEO service that some companies will need help with is establishing their keywords. This is something that niche businesses have trouble with, as they won’t be relevant unless users are looking for them specifically which renders the whole SEO route moot.
Establishing keywords for niche industries can be a tricky part of the game even for those who do it for a living. This is why it’s a good idea for these businesses to turn to those who have been doing it for a long time – just like our client did. They did not regret the decision either.
The industry is full of examples that are just like these. Companies have the option to build their own SEO teams for lengthy or multiple campaigns. But for those projects that need results asap they’re better off getting a professional team.
If you count as part of the latter, don’t hesitate to contact our team. We have experience working with a variety of industries and are familiar with the best approach to each one. Give us a call and we can get started on your rankings efforts today.