When you’re trying to gain a better ranking on Google and other search engines, it’s important to understand one simple thing: Content is King, will always be King, and will never be anything, but King. Maybe the phrase “Content is King” is overused, but it’s true when it comes to organic search.
Without high-quality, well-written, useful content, you’ll struggle to gain a high ranking. It’s the foundation and you cannot build a strong organic search ranking without a strong foundation.
Does content mean you have to have well-written blog posts only? No. Today’s online world has many different types of content including:
- Written blog posts and articles
- Videos
- Infographics
- White Papers
- Downloadable Guides
- SlideShares
- GIFs
- And More!
FirstSiteGuide.com actually lists more than 100 types of content you can create.
While the content doesn’t need to be written, when you’re trying to gain organic search ranking, it’s best to use the written word as a large part of your content strategy. Let’s look at a few reasons why written content is still king when it comes to organic search.
3 Reasons Why Content is King for Organic Search
1. Provides the Ability to Establish E-A-T
Google and other search engines rank websites based on the Expertise, Authority, and Trustworthiness (E-A-T) they show. While these are not the only ranking factors, they make a big difference.
High-quality written content allows you to establish your expertise and authority within your industry. Through blog posts and website content, you can become a trustworthy source of information for those using organic search.
2. Gives you Something to Share
When you publish a new blog post and share it across social channels, you gain better SEO from those shares. If others start to share your content, too, you’ll gain even better SEO.
Not only does content provide something for you to share, but those shares also allow you to rank better. Social media should be a huge part of your content marketing strategy, but without the content, you might struggle to find things of value to share.
3. Provides a Way for Others to Link to You
If you provide the best blog post on a specific topic within your industry and others find it, they might cite you as a source. When they do this and link to your blog post, it builds your authority and helps you rank better in the organic search results.
Writing high-quality blog posts gives others an easy way to link to your website. Those links, when happening naturally, help to build your SEO and give you a better overall ranking.
There are many other reasons why content is still king in organic search. Most people hopping online and entering a search term are looking for information. Whether it’s a list of tips or a product review, they are looking for someone to give them an answer to their search query.
While content has changed quite a bit over the past two decades, it will always be important. If you want to rank higher in the search engines, high-quality content provides the foundation you need.