When you want to gain the benefits of better SEO, use blogging to benefit your business, and provide your visitors with a better experience, you want to understand internal linking. This type of linking can help move visitors around your site properly. It can also give you benefits when it comes to your SEO.
What is an Internal Link?
An internal link is a link found within the content on your website that links to another page or blog posts on the same website. For example, if you post on a real estate blog about how to buy a home, you might link to a page on your website about buying a home in your local area. this is an internal link.
Not only will these links help your visitors find more of your content, but they also help make your search engine optimization better. With good internal linking, you can gain a higher ranking on Google and other search engines. Of course, you cannot just link to anything. The links have to make sense and provide value to the content.
How many internal links should be added to a blog post?
There is really no set number of internal links to add to your blog posts. It’s always a good idea to use at least one link, but you can also add more links, based on where they fit. If you want to make your internal linking better, you might want to look at old articles and add links where they make sense.
Don’t try to force links into your content, however. Make sure they support the current article. If they don’t, search engines might see the links as irrelevant, which might hurt your ranking.
Should my older content be updated with new links?
Yes, it’s a good idea to go through older content and update it by adding relevant links. This is especially true with the evergreen content you have created. Just make sure you keep in mind the past content and how it might relate to new articles.
Always Link to Your Most Important Content
Whenever you create a new article for your blog or website, make sure the internal links are to the most important content. Of course, they still need to be relevant, but you want to cater to the most important pages and posts on your page.
For example, if you have a locksmith website, you might want to link to pages about residential locksmith services and commercial locksmith services the most. Typically, you will have high-level pages you want to link to the most, but don’t skip the links to relevant blog posts, either.
Be Careful of Becoming Spammy
While adding internal links is a great way to boost your SEO, you don’t want to get spammy. It’s important to make sure you don’t put in so many links that it looks messy or seems like you are just adding links to add links. A good rule of thumb is to add no more than one internal link per 300 words of content.
With a good internal linking strategy, you can gain many benefits. Of course, a good SEO company in Jacksonville can help ensure you have the right internal linking for your website and blog.