What to Know About Google and E-A-T

If you’re looking for a way to boost your website’s ranking, you will want to understand the basics of E-A-T. When an SEO company speaks about E-A-T, they are referring to Expertise, Authoritativeness, and Trustworthiness.

E-A-T is a Google concept considered to be very important to the Quality Rater Guidelines. When you show E-A-T on your website, you have the ability to rank higher in the search results for your target keywords.

While several SEO companies might not believe E-A-t is a ranking factor, at Jax Media Team, we believe E-A-T is very important for most websites. If you want to rank higher for your main keywords, it’s important to take E-A-T seriously. Let’s look at some of the basics of what E-A-T is and how it works.

What is E-A-T?

E-A-T or Expertise, Authoritativeness, and Trustworthiness, s one of the keys to the search quality ratings from Google. It dates back to a document released by Google in 2013 talking about high-quality content and how it’s defined.

Later in 2018, Google released an update to the search algorithm, which put E-A-T in the spotlight again. When this update was released, websites with low E-A-T suffered the most. They saw their websites fall in the rankings.

Why is E-A-T Important?

You’re trying to gain a better Google ranking and Google specifically says E-A-T is important. This, alone, should be enough for you to consider E-A-T to be very important. While it will matter more for some sites, such as medical, financial, and legal, over others, E-A-T is important for anybody trying to gain better SEO.

If you’re trying to rank your website content higher, E-A-T is vital to your success. Creating content satisfying the guidelines of Google E-A-T gives you the foundation you need to rank higher in the search results. Without taking E-A-T seriously, your chances of ranking higher are slim.

While you don’t need to become an expert content creator yourself, you do need to find an expert with the ability to create high-quality content to satisfy Google E-A-T.

3 Quick Tips to Gain Better E-A-T

1. Add an Author Bio

One of the easiest ways you can increase your E-A-T rating is by adding an author bio to your articles. The bio should include why the author of the content is considered to be an expert on the subject. Listing degrees, certifications, and experience is a good way to increase E-A-T with an author bio.

2. Edit Poorly Performing Content

Do a full audit of the content on your website and edit the pages performing the worst. Any pages or posts only bringing in a little bit of traffic may have low E-A-T. This is a good way to make your older content better and increase your overall E-A-T.

3. Use an SSL Certificate

Another part of the E-A-T requirements is using an SSL Certificate on your website. This will change the HTTP before your URL to HTTPS and shows your site can be trusted.

There are many ways to increase your website’s SEO, but without great content fulfilling Google’s E-A-T guidelines, you might struggle to gain ranking. Make sure you choose an SEO company that takes E-A-T seriously.