If you’re managing your own digital marketing campaigns or working in a team, the right tools and resources can help keep track of everything. That includes analyzing data, planning out your strategy, and making decisions based on that knowledge.
Thankfully, there are a multitude of resources to assist you with getting started. Here are our top picks:
Top Digital Marketing Tools for Campaign Management
1. Google Analytics
Google Analytics is the ideal tool for digital marketers, SEO analysts, and webmasters to measure website traffic, e-commerce performance, and other key KPIs. It also permits comparisons between ad campaigns and other digital channels.
Installing this free tool is straightforward, providing valuable reports and insights for your business. However, it’s essential to be aware of what to look out for and understand the key terms before getting started.
To get started with Google Analytics, you’ll need to install a tag on each page of your site. After doing this, the platform will automatically collect data and present reports in various dashboards.
2. Oroson
Oroson is a collaboration tool that enables teams to create boards for all their content, keeping everything centralized and easily accessible. It’s ideal for digital marketing teams with many files that must be reviewed and shared with clients.
Visual boards simplify project management and keep communication and feedback moving smoothly. This is especially beneficial for digital marketing teams since they typically collaborate with various departments within a company and may have multiple projects that need managing simultaneously.
Oroson is an ideal solution for client-facing teams looking to impress their clients and get their work approved quickly. It combines deliverables and feedback into one user-friendly client portal, displaying comments and files side by side.
3. HubSpot
HubSpot is a comprehensive marketing and sales solution that assists companies in creating campaigns that drive valuable traffic and conversions. Additionally, it enables them to craft valuable content optimized for search engines and social media channels.
HubSpot not only offers all the marketing tools you need in one place, but it also features an advanced CRM that breaks down data silos and makes contact tracking and management a breeze.
HubSpot’s free tools complement your sales, service, and marketing initiatives with features such as contact management, email marketing with list segmentation, landing pages with custom forms, and a reporting dashboard. Paid accounts typically offer more bandwidth and access to advanced capabilities like expert support, conversation routing, lead rotation, call transcriptions, Salesforce integration and help desk automation.
4. Google Adwords
Google Adwords is one of the most effective tools for managing your digital marketing campaigns. It can assist in targeting specific audiences, increasing brand visibility, generating new leads, and ultimately increasing sales.
Reaching customers across a range of devices, platforms, and locations is an effective way to build strong relationships. Furthermore, it provides valuable data about your ideal customers that you can use to develop more tailored products and services.
Google Adwords offers greater freedom than traditional advertising, allowing you to adjust your bids, objectives, and conversions at any time. Plus, you can target specific keywords or exclude certain geographic regions completely. If you want to use PPC advertising, this is the right platform for you.
5. Encharge
Encharge is a behavior-based marketing solution that enables you to send personalized emails to potential clients based on their activity on your website. It also manages transactional emails like billing cycles and payment acknowledgments with ease.
Encharge offers a 14-day free trial and has competitive pricing plans, starting from $49 for 0-2,000 subscribers to an impressive $1,199 for 100,000 – 150,000 users.
Its user-friendly interface makes it effortless to use. Furthermore, its versatility means businesses of all sizes can benefit from its features.
There are many excellent tools to help you manage your digital marketing campaigns. Of course, the best way to make sure you stay on top of your digital marketing is with the right team helping you with everything.