Search engine optimization is one of the best strategies for boosting website traffic. Local SEO isn’t easy and it can be very time-consuming. Here are some of the best local SEO tips to help you stand out in the Jacksonville market.
7 Local SEO Tips for Jacksonville Businesses
1. Optimize for Local Keywords
Instead of optimizing your website for general keyword phrases, make sure you’re optimized for local, Jacksonville keyword phrases. Make sure you have your main local keywords in all of the following areas on your website:
- Headings
- Title Tags
- Meta Description
- Body
- Footer
- ALT Tags for Images
You should also try to incorporate the main local keyword phrase into your URL, if possible. It’s also important to make sure your keywords are used naturally and not just stuffed in for SEO purposes.
2. Use Google My Business (GMB)
GMB offers an easy way to gain better SEO and helps you reach your local audience. Using GMB is one of the best local SEO tips available and will allow you to stand out in the Jacksonville market.
With Google My Business, you can create a listing for Google Maps and the local search results. This will quickly become your first impression for many people trying to find what you offer online. Add your contact information, your website URL, hours of operation, images of your business, and more!
3. Get Listed in Other Directories
Depending on the type of business you run, there are several great directories you can get listed in for better local SEO. Some of the main directories to start with include:
Along with the larger directories, you can target local directories in the Jacksonville, Florida area. You might be able to get listed in a few other directories based on your industry, too.
When you become listed in a directory online, it sends local SEO signals to the search engines, which can help your ranking.
4. Optimize for Mobile and for Voice
You want to make sure your local SEO plan includes optimization for mobile and for voice search. Both of these types of searches have become very popular and will only continue to grow.
5. Create Fresh, Local Content
One of the best ways to add fresh, local content to your website is with blogging. Creating fresh content to target the Jacksonville area will help you rank better for local keyword phrases.
6. Ask for Reviews and Monitor Them
Getting reviews on Google, Yelp, Facebook, and other review websites is a great way to boost your local SEO. You want to monitor your reviews, as well. Make sure to respond to both good and bad reviews quickly.
7. Create Local Pages
Maybe your business serves more than just the Jacksonville area. One of the most powerful local SEO tips you can use is creating local pages for all your markets.
For example, instead of just targeting Jacksonville, you can create a page to target St. Augustine, Jacksonville Beach, Ponte Vedra, or any other market you serve.
There are many things you can do to stand out in the Jacksonville market. These seven local SEO tips can help you gain a higher ranking and stand above the local competition.