When your business serves all of Jacksonville, Florida, you have quite a bit of competition on a local level. Jacksonville isn’t small, but you don’t have to create your pages just to target Jacksonville.
Instead, you can expand your presence throughout your local market with neighborhood pages. This works great for all kinds of businesses looking to target smaller areas throughout Jacksonville.
With a good landing page for each city, town, county, neighborhood, or local area you serve, you can gain better search rankings. It’s easier to rank for a smaller community than for a larger community. Let’s look at some of the ways you can expand your Jacksonville presence with neighborhood pages.
Target All Local Areas
Jacksonville is a larger city in Florida. Most local businesses that serve this city will also serve many other communities throughout a much larger area. You can target all the local areas with a specific landing page for each one.
For example, you can choose to have landing pages created for the following communities:
- The Beaches
- San Marco
- And more!
If you don’t think targeting specific communities or neighborhoods will help, you can target city/town names, such as:
- Atlantic Beach
- Jacksonville Beach
- Ponte Vedra
- Neptune Beach
- Orange Park
- Fleming Island
- St. Johns
- Palm Valley
- Amelia City
- Fernandina Beach
- And more!
These types of pages allow you to target a smaller community within the Jacksonville area. You can find new customers easier with this type of strategy.
Link to Local Pages from Blog Posts
When you create new blog content and you mention one of the local communities, you can link to the local neighborhood page you have created. For example, if you provide real estate services, you might create a blog post about the best neighborhoods in Jacksonville. Then, you can link each neighborhood name to the neighborhood page you have already created.
This is a powerful way to pass authority to your neighborhood pages. It also allows visitors to your website to easily navigate to get more information about the neighborhood and what you offer in that area.
Use Neighborhood Pages for Pay-Per-Click Advertising
There are rather big benefits of using neighborhood pages to expand your customer base in Jacksonville through pay-per-click advertising. Instead of having one ad running for all the communities in Jacksonville, you can run a separate ad for each neighborhood, city, town, or community.
Not only does this strategy help to make your ads more relevant, but it also allows your customers to realize you serve their community and not just the whole of Jacksonville.
The more targeted your advertising can be, the better results you will likely get. Whether you’re planning to use pay-per-click advertising through Google, Facebook, or another platform, neighborhood pages can be a very helpful tool.
There are many uses for neighborhood pages. If you run a business in Jacksonville and you want to expand your presence, use neighborhood pages to better target your audience.