How Best to Reach Your Jacksonville Customers Online

Reaching a local audience online isn’t easy. When you want to reach your Jacksonville customers online, you need the right online marketing channels and the right strategy.

While a website is a vital tool to your success, you cannot just build it and expect people to find you online. There’s more to reaching your Jacksonville customers online than just building a website. Let’s look at some of the best strategies you can use to reach your local audience fast and easy.

5 Strategies to Help you Reach Your Jacksonville Customers Online

1. Use Google My Business

One of the fastest and easiest ways to start reaching your Jacksonville customers online is using Google My Business. With a Google My Business profile, you will become more visible on Google Maps and within the Google Local Search results.

This helpful tool is free to use and will allow you to add your business hours, location, website, images of your business, and more. You can make a great first impression by using Google My Business to ensure you have a great profile on Google Maps and the local search results.

2. Use Content Marketing

Whether you run a retail store or offer a service in Jacksonville, Florida, content marketing can help you reach your customers online. It takes more than just creating a page for each service or product you offer.

Adding a blog to your content marketing strategy is a great way to target more keyword phrases and provides you with something to share on social media. In addition, you can use your blog to introduce customers to your business and promote your products or services without coming across as salesy.

Content marketing is more than just blogging, but creating new blog posts is at the center of any good content marketing strategy. If you want to reach your customers in Jacksonville online, content marketing should be a part of your strategy.

3. Use Social Media

Facebook, Twitter, Pinterest, and other social media channels offer a great way to reach your local customers. You can encourage those coming to your website or even coming into your business in person to follow you on any social media channels you use.

With regular posting, you can engage your audience on social media and continually reach your customers. Each follower will also have the opportunity to share your posts with others. Social media offers one of the best ways to reach your Jacksonville customers online fast and free.

4. Pay Per Click Advertising with Local Keywords

If you’re willing to invest money in paid advertising Pay Per Click or PPC advertising can be a very powerful way to reach your Jacksonville customers. With local keyword phrases, you can ensure your ads only show up in a specific region.

Many PPC advertising programs, such as Google and Facebook, will even allow you to only show your ads when someone is searching from a designated area. This can allow you to only target areas where your business operates.

5. Proper Search Engine Optimization

The right Search Engine Optimization or SEO strategy can help you reach your local audience organically. When the right SEO strategies are used and the right keyword phrases are targeted, you can become listed high in the search results for local keywords.

If you want to reach your Jacksonville customers online, you need the right strategy. The five strategies above can be used together to give you a very powerful plan to reach your local customers online.