You have a website and you’re ready to find your online audience. Did you know a blog can help you reach a wider audience?
Sure, you have a few pages for your products and/or services, along with a home page. Yes, your web pages and your website can help you reach an audience online. Adding a blog filled with high-quality content can help you go even further.
4 Ways a Blog Helps You Reach a Wider Audience
1. Target Longtail Keywords
Your main web pages will likely target your main keyword phrases. When you add a blog to your website, it allows you to target longtail keywords, as well.
For example, if you run a landscaping business in Jacksonville, you might target the keyword “landscaping in Jacksonville” on your home page and service pages. Your blog can target more specific keyword phrases, such as targeting specific neighborhoods, types of landscaping services, etc.
When you add blog content to your website targeting longtail keywords, it makes your net bigger. Instead of just getting listed in the search engines for your main keyword phrases, you can get listed for dozens and dozens of longtail keywords, too.
2. Provides Social Media Content
Another way your blog allows you to reach a wider audience is through your social media channels. It can be difficult to come up with things to share on Facebook, Twitter, Pinterest, and other social media channels. Every new blog post gives you something of value to share with your audience.
Many blog posts can even be shared multiple times. For example, if you write a seasonal blog post, such as “Spring Landscaping Tips for Jacksonville Homeowners” you can reshare this post on your social media channels every year in the spring.
3. Boosts SEO
It’s no secret, the search engines love fresh content. Your blog provides an easy way to add fresh content to your website. With fresh blog content, you can add to your SEO strategy and boost your website’s SEO score.
Blogging also allows you to link to external sources and internal pages or older blog posts. Both linking to reputable sources and linking to pages and posts on your website and blog help build a better SEO structure.
4. Allows You to Build an Audience
Most consumers won’t buy from you unless they have seen your message multiple times. They want to build some level of trust with your company before they purchase a product or service.
Blogging helps you build an audience and keep them coming back for more. You can use blogging to help build your subscriber base for a newsletter and even allow for notifications to go out anytime you post something new. Blog content can even be used in your newsletter to help draw subscribers back to your website.
When you choose to add a blog to your website, it will help you reach a wider audience. No matter the type of business you run, blog content can help you reach more customers and boost your sales.