A rather important part of your SEO strategy is internal links. It’s best to understand how these links work and what they are, exactly. While you might have spent a ton of time focusing on inbound links or backlinks, internal links are also very important.
If you want to ensure you have the best SEO possible, you need to have internal links within your strategy. Let’s look at what these links are and the advantages of internal linking.
What are internal links?
An internal link is usually a text-based hyperlink that points to a page or blog post on the same site. For example, you might create a blog post that links to a page for the service or product you offer. That link is known as an internal link.
Internal links are used to navigate between the pages on a website. They can also be used to link to helpful resources, such as blog posts or PDF files. These links help to improve the user experience and your online presence.
Advantages of Internal Linking
There are many good reasons to use internal linking as a part of your SEO strategy. Here are some of the top benefits you gain.
Better Search Engine Optimization
Overall, the use of internal links can help you rank higher in the search engines. When you use internal links, you will be able to pass authority to pages on your website. While they won’t help to increase your domain authority, they can help pass on page authority.
Better User Experience
Linking pages and blog posts can help your audience navigate to relevant content they are looking for. For example, if you wrote a blog post and linked to a page on your website that expands on one of the concepts in the blog posts, that’s very helpful to the user.
Helps to Increase PageRank
You can gain a better PageRank by using internal links. The more internal links you have on a page, generally, the higher the PageRank will become. However, you also need to be connecting the page to quality resources that make sense on your website.
Lower Bounce Rate
When users can go from one page to another on your website with ease, your bounce rate will become lower. This is an important factor in how you rank in the search results.
How to Use Internal Links
You know the benefits, but how do you go about using internal links? It’s actually pretty easy to use internal links. You can simply work them into your content, specifically with blog posts.
When you write and publish a blog post, you can use internal links to link to the following:
· Pages on your website for products or services
· An about us page, if you’re talking about your company
· Your homepage, if you mention your company name
· Other blog posts when they fit into the blog post you’re publishing
· Contact pages, when you use a call to action
There are many easy ways to include internal links within your content. Just be sure not to add too many links that your blog posts or pages look spammy.
When you’re new to internal links, you want to make sure you use them properly. Add these links to your SEO strategy and you’ll be able to achieve a higher search ranking.