Using Instagram for your business offers several benefits, but how do you add links? It’s not like Facebook or Twitter where you can add links in your actual post. Instead, you have to add links on Instagram in a different way.
While there are several ways to add links, some may work better for you than others. Let’s look at the most common ways to add links on Instagram for your business.
1. Link in Bio
One of the easiest ways to add a link on Instagram is in your bio. This is the only place where anybody can add a clickable link on Instagram.
If you’re using Instagram for your business, your bio link is prime real estate. You can add a link to your main website or use a third-party service, such as LinkTree to add a customizable link, which provides all of your content in one place.
2. Place Shorter Links in Instagram Post Captions
While you cannot add a clickable link to an Instagram post caption, you can add the text. If you use a shorter link, users can find it and easily type it into their browser, if they want to see what you’re offering.
You can use your main website or a link shortening service to create a simple and easy to remember the type of link.
3. Use Swipe Up Links in Insta-Stories
Another place you can add links on Instagram is in your stories. You can use what is known as a swipe-up link, which means the user will swipe-up to go to the link.
While this is a great way to get people to your website, you will need to have a business account and 10K followers to use this feature. Stories can also be saved in your highlights section and will remain pinned above your profile photo grid.
4. Use Shoppable Posts and Stories
Another way to get a link onto Instagram is with shoppable posts. You will be able to link each shopping tag to one product, but it does have to be a physical product. These are highly targeted links and may not work for everybody, but they are one of the best forms of links you can use on Instagram.
5. Links in Direct Messages
If you have made some connections with customers or potential customers on Instagram, you can add a link in a direct message or DM to them. Some businesses will follow up with all new followers and provide a link to a promotion they are running on their website. This is a good way to get your links out there, but be careful not to come off as spam. Adding links on Instagram isn’t nearly as easy as on some of the other social media sites. When you’re trying to boost your social media marketing, you want to learn the many ways to add links on Instagram. With the right marketing strategy, you can harness the power of Instagram and gain new customers from the site.